My name is Alec Pow and I am a Certified Public Accountant (CPA) and entrepreneur with over 15 years of experience in the accounting industry. I obtained my CPA license after passing the rigorous four-part Uniform CPA Examination and meeting the required education and experience qualifications. As a CPA, I stay up-to-date on the latest accounting standards, tax laws, and regulations that impact my clients.

I graduated summa cum laude from the University of Michigan with a Bachelor of Business Administration degree in Accounting. During my time at Michigan, I was involved in Beta Alpha Psi, the honors organization for accounting and finance students, where I served as Vice President during my senior year. I also completed an accounting internship at a local CPA firm which gave me hands-on experience preparing individual and business tax returns.

After college, I began my career at a Big Four accounting firm where I progressed quickly from staff accountant to senior accountant, gaining invaluable experience auditing publicly traded corporations and working on complex engagements. The fast-paced environment helped me develop expertise in financial reporting, internal controls, and project management.

Seeking new challenges, I moved to a regional CPA firm where I could work more closely with small business owners as a trusted advisor, helping them minimize taxes, make sound decisions, and reach financial goals. Whether it’s bookkeeping, payroll, budgeting, or taxes, I provide exceptional service and make accounting understandable.

In addition to my client work, I am also the CEO and founder of ThePricer Media, parent company of the leading price comparison site Since launching in 2018, I have grown it into a trusted source for unbiased price data, quoted by major publications like Forbes, AP News, USA Today, and Washington Post.

As CEO, I handle a broad range of responsibilities from product development, marketing, public relations, and content strategy to financial management, HR, and long-term planning. I work closely with my team to continuously improve our price comparison algorithm and expand our database which currently includes over 3 million prices across thousands of stores.

Running a start-up while also serving accounting clients has given me enhanced business acumen and empathy for fellow entrepreneurs. The diverse experience has allowed me to develop expertise in online business, digital marketing, data analytics, and strategic communications.

I have specialized expertise in particular industries such as manufacturing, healthcare, real estate, and professional services. I stay up-to-date on industry standards so I can provide tailored advice and relevant insights to my clients.

I founded my own CPA practice five years ago so I could have greater flexibility and autonomy in how I serve clients. As a business owner myself, I understand the challenges of managing finances, employees, compliance, and growth. My goal is to handle the accounting work so my clients can focus on what they do best.

Outside of work, I enjoy giving back by volunteering as a mentor and serving on a nonprofit finance committee. Continuing education is very important to me so I complete over 60 hours of CPE annually to stay current in the field. I leverage technology to improve efficiency and provide data-driven insights.

What I appreciate most is building long-term relationships and seeing businesses thrive with my support. With my diverse experience and expertise, I am committed to providing excellent service to my accounting clients and continuing to expand’s presence as a leading consumer resource. I look forward to many more years serving clients and online users.